"LEGO Star Wars multiplied by a million."
So says Mark Hansen, the Director of Business Development for the LEGO Group from this Wired article.
Let me be perfectly honest: a LEGO game where you can build models to run around in within the game world, and then order as a real-world set, is the realization of several childhood dreams of mine.
This game excites me. If it can capture the magic of the LEGO Star Wars games, be child-friendly, and allows for simple creation of user-created LEGO content, it will be huge. Making the game appealing will be easy; making it safe for children and adults alike will be trickier.
The game itself is probably a couple years out, but I intend to keep an eye on its development.